Pros
The team that was built before the new CEO is an incredible group—engaging, inspiring, and deeply committed to the mission. The company used to be a place filled with empathy, energy, and a strong sense of a positive future.
Cons
I can no longer recommend Normative as a workplace. If you had asked me a year ago, my answer would have been very different. The company once had an incredible, humble, and brilliant CEO who truly embodied the mission—but after being pushed out, leadership was replaced by a more sales-driven approach that treats employees like numbers. This shift has completely changed the company’s once-inspiring culture, and the declining numbers reflect that reality.
The new CEO brings an Elon Musk-style leadership—micro-managing, narcissistic, and draining the energy from the team. When new C-level management came in back in 2022, there was a wave of fresh enthusiasm, and everyone was delivering. Since the new CEO took over, morale has steadily declined.
Layoffs have become an annual occurrence, creating an unstable and fragile work environment. One of the biggest blows was the dismantling of the effective marketing team, which had consistently met its targets. After this decision, at least four more team members left voluntarily, as the department no longer felt like the powerhouse it once was.
Normative used to be a company full of passion, collaboration, and forward momentum. Unfortunately, that spirit has been lost.
