Positive Experience - Media Buyer Tier 11 Employee Review

4.0
26 Sept 2023
Recommend
CEO approval
Business outlook

Pros

- Kind team - Remote Working - Smart colleagues - Good pay - Flexible hours - Excellent HR Dep.

Cons

I entered the company during a time where there was a lot of changes to the companies structure: - Made it difficult to understand who was in charge of what. Over time I'm sure this will be fixed. - I needed to up skill within the company, and the training was poorly implemented. Relevant management agreed but did nothing to little to resolve it. Such a shame.

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Tier 11 Response
2y
Thank you for taking the time to share your experience with Tier 11. It's great to hear that you found value in our team dynamic, the flexibility of remote work, the intelligence of your colleagues, the compensation, and our HR department. These are all pillars we are immensely proud of and strive to maintain. However, it's concerning to hear about the challenges you faced due to the structural changes within the company and the subsequent impact on clarity of leadership and training. Change can often bring about a sense of uncertainty and it seems we missed the mark in communicating effectively during this transitional phase. I sincerely apologize for any confusion or frustration this caused you. Regarding the training aspect, it's disheartening to learn that the support provided fell short of what you needed to thrive in your role. We aim to empower our team members with robust training and development opportunities, and it sounds like we have room for improvement in this area - thank you for your feedback. Your feedback is invaluable as it highlights where we can improve our processes and support systems. I would greatly appreciate the opportunity to gain more insight into your experience so we can take actionable steps towards improvement. Please feel free to get in touch with me directly at joshua@tiereleven.com - Your detailed perspective on these matters would be crucial for us to ensure that the necessary enhancements are made for our current and future team members. Thank you again for your honest and constructive feedback. Warm regards, Josh

Explore other reviews about Tier 11

5.0
22 Oct 2024
Recommend
CEO approval
Business outlook

Pros

Good team, a company that is willing to change and grow with the industry. Supportive leadership team.

Cons

The company is still growing so at the moment, some position do not have a lot of upward mobility.

2.0
30 Dec 2024
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

• Flexible work environment as long as you meet your goals • Some great people are still there, many of whom I still have relationships with • Flexible time off (again, as long as you're getting work done) • Decent starting point for those getting into digital marketing

Cons

• Company culture has declined steadily since 2022. • Very little room for pay increases over the past year or two. In fact, they've lost some incredibly talented people because they were unable and/or unwilling to compensate employees appropriately. • They talk a big game about vision, but they vision is unclear and hard to grasp onto. This is made worse by the fact that many employees feel uncomfortable brining up their questions or worries with the direction of the agency. • They recently brought in two "big names" the marketing world. Personally, I don't think they had the money to do this and they're hurting more than before. • No benefits whatsoever. They've talked for a couple years now about adding benefits, but it never happened. • Upper-leadership is impulsive and reactionary. Lower-leadership plays along. It actually started to feel like lower-leadership was losing their "pull" in decision making. • Leadership also doesn't recognize ongoing issues and chooses to push past things without actually addressing them. • Over the past 2-3 years, there was a growing sense of insecurity across multiple departments. It was brought up to leadership, but never really addressed. The company has since gone through multiple rounds of layoffs, a large acquisition of another agency, multiple exoduses of top employees, and is now only hiring in Latin America, presumably because they cannot afford US talent.

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Tier 11 Response
1y
Thank you for sharing your perspective after your significant tenure with Tier 11. After 5-7 years with us, your insights offer an important viewpoint on our evolution. I appreciate you acknowledging our flexible work environment and the talented people on our team. These remain foundational elements of Tier 11's culture. Regarding your concerns, I want to address them with clarity and conviction. The transformation at Tier 11 since 2022 has been deliberate and necessary. We made the strategic decision to evolve from a "Traffic focused" Meta advertising agency into a comprehensive digital marketing partner through our Conversion Engine method. Data Suite tech, and adoption Marketing Performance Indicators (MPIs) (leveraging metrics that matter)... This transformation wasn't forced upon us—we chose this path because the traditional agency model is broken. Change is inherently messy and transformational periods are always challenging. The team members who have embraced this journey with a "seek to understand" mindset have recognized the value of these changes and can now see the strategic vision taking shape. In recent months, we're beginning to see the fruits of this transformation, The issues you've mentioned—compensation limitations, lack of benefits, international hiring—stem from necessary business investments at this stage of our growth. Standing up a client success department, bringing in specialized talent, and making strategic acquisitions require significant resources that support the achievement of our teams vision. These investments are critical for our future but have temporarily limited our ability to expand in other areas. What you reference as "trying to solve problems that were never actually problems" mischaracterizes our approach. We deliberately charted a new course that requires elevated effort and sacrifice in service of our long-term vision. Returning to "what made Tier 11 special years ago" isn't viable in today's evolving industry landscape—what got us here won't get us where we need to go. While our strategic decisions are proving effective, we acknowledge there have been tactical mistakes and learnings along the way. No company undergoing complete transformation avoids these growing pains. What has remained consistent throughout is our commitment to transforming the industry, our strong leadership, and the core values that guide our decisions. I appreciate your contributions during your time with us and wish you continued success. If you would like to discuss your experience further, please reach out to me directly at joshua@tiereleven.com. Josh
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