Pros
The scale and ambition of the work is unlike anywhere I've been. You're working on campaigns and programmes that reach millions of people, with real budget and real stakeholders who care about the outcome. The team I've worked with across Europe, APAC, global, and partner markets is talented, collaborative, and genuinely invested. There's also a lot of room to own things. If you put your hand up, you get responsibility early. The events and flagship moments are genuinely exciting to work on and give you exposure to the industry at the highest level.
Cons
The pace can be relentless, and the scope of work expands quickly. Cross-functional coordination across multiple time zones takes up real bandwidth, and it's easy to feel like you're always in reactive mode if you don't protect time for strategic thinking. Processes are still maturing in some areas, which means you sometimes have to build the plane while flying it. That's energising for some people, but if you need strong structure and clearly defined remits, it can be frustrating.