This place feels soulless. The newest exec bench doesn’t speak commerce because they haven’t lived it, so strategy staggers from buzzword to buzzword while the real experts are told to sit in the corner. The “differentiator” is still an origin story from 2013. Day to day, the business is run like a generic software vendor, not an ecommerce player so the product and priorities miss what the market actually needs. We’ve burned years on the wrong bets: money gone, momentum gone, competitors landing clean shots. Inside, ego feeds on analyst applause, but customers aren’t scoring it that way. Look up and the playbook for the company is obvious. Power’s concentrated in two people without real ecommerce rounds under their belt and it shows.