GfK Reviews

3.4

62% would recommend to a friend

(1,600 total reviews)

Jim Peck

69% approve of CEO

47% positive business outlook

GfK has an employee rating of 3.4 out of 5 stars, based on 1,600 company reviews on Glassdoor which indicates that most employees have a good working experience there. The GfK employee rating is in line with the average (within 1 standard deviation) for employers within the Management and consulting industry (3.7 stars).

Reviews by job title

2K reviews
5.0
3 Sept 2025
Recommend
CEO approval
Business outlook

Pros

It was great working with supportive colleagues, with fantastic benefits and a positive work environment that encouraged collaboration.

Cons

Salary and career progression was slow, mainly due to changes of company structure and the impact of Covid.

5.0
20 Jun 2023
Recommend
CEO approval
Business outlook

Pros

Hybrid and flexible working, friendly colleagues with good ecosystem for new joiners such as training and networking opportunities.

Cons

Many changes occurring which may be confusing and pay structure quite low for the IT/ consulting industry

Viewing 1 - 3 of 1,600 Reviews

Glassdoor has 2,215 GfK reviews submitted anonymously by GfK employees. Read employee reviews and ratings on Glassdoor to decide if GfK is right for you.