TopFire Media Reviews

Low pay Poor, absentee management Overworked staff When I started, TopFire had 20 employees. Now, there are less than 10. Work is (or will be) subbed out to other firms That specialize in PPC and SEO. Why would a company engage TopFire when they don’t do work? They have capable developers and designers, but only allow them to use templates designs. Businesses are often sold a bill of goods. The president promises fast leads by the president, but that doesn’t afford staff a chance to learn the brand and its potential audience. The client gets mad and leaves. That seems to have been a cycle that TopFire has been stuck in since its inception. Most staff cycles through the business in 8-10 months.

˚ The senior managers will bend, manipulate, and lie about numbers, statistics, and facts- you name it- so the company president doesn't find out. A great manager would never let the drama and troubles above affect the workflow and spirits of their team. ˚ The President isn't vacant and doesn't know half of what goes on in the agency. He palms you off to an unqualified director. He takes loyalty very seriously but has his loyalty in the wrong people's hands. His lack of timely experience in a digital marketing agency shows because his practices are very 2013. He likes to overpromise and then gaslight on his words. He believes the priority and focus should be on the retention of clients - when it should be the retention of your people/employees. There's a reason you have a high turnover. ˚ Another director spends his days making memes about himself on LinkedIn and struggles / fails to step up and jump in when conflict arises in the team—showing a severe lack of strength to be in such a leadership position. He calls the agency a "circus" and is pretty much switched off and in it for the easy pay cheque. He also likes to palm off any onboarding work to HODs and state it's "encouragement" and "empowerment." ˚ People are promoted on who shouts the loudest, not the work and passion they put in. ˚ The SEO team and Head of SEO work part-time and don't attend meetings. They have no ambition to grow the agency because of convenience. ˚ Certain AMs are treated favorably by the president to get an "assistant" to help manage ten clients. No qualified account manager needs an assistant to help run a total of 10 clients. ˚ The hardest working people are the heads of departments, yet they're not paid fairly - massively underpaid. They're expected to carry departments in Director roles but are paid very low for their workloads. There's also a massive lack of recognition. These people are running the whole agency!! ˚ Bullying is tolerated, and if you speak up about it and point it out, then you're the problem. They'd rather lose talented, passionate individuals than deal with a bully. ˚ The SEO work is very poor, and clients will fail to rank well due to outdated SEO methods and tactics. They refuse to use keywords on landing pages and web copy. ˚ Freelance Writers are asked to do more and more unpaid work. ˚ Extremely high staff turnover because people are underpaid and hiring managers don't know what they're doing. I wouldn't recommend working for this company at all.