2.0
4 Feb 2010
Anonymous employee
Former employee
Recommend
CEO approval
Business outlook
Pros
The Nielsen brand has excellent name recognition throughout the consumer media and marketing community.
Cons
Private equity has brought in former General electric management to prepare the company for liquidation. Clients have slashed marketing budgets and in some cases eliminated marketing function entirely, which is having a devastating effect on Nielsen contract renewals and new sales. General Electric style HR policies require managers to fire and replace 20% of staff annually.