3.0
1 Aug 2015
Former employee
San Francisco, CA
Recommend
CEO approval
Business outlook
Pros
Known entity in the space, due to their audience measurement product. Good name recognition and known to be one of the biggest 'data' players in the space.
Cons
Business Model is being an ad network. Performance is not always better than competitors (even though supposedly it should be from data set). Also many publishers taking down their Quantcast pixels due to them being non-neutral anymore, and also most of their 100M 'tags' are from wordpress.