3.0
17 Jul 2014
Recommend
CEO approval
Business outlook
Pros
Interesting technology and future market capabilities, paired with an IT department that sustains itself. Local customer base and huge expansion potential in the new division.
Cons
As a rather new technology, market penetration is difficult. Selling task involves sales and application engineering and then the commercial aspect of any sale. Projects can be long cycle, and customer's response can be difficult as there is lack of understanding of the technology.
