Applied online, received a phone interview invitation a week or so later. After a short phone interview, was invited to a sales assessment day, which was mostly group activities -- make a name card and draw an interesting fact about yourself, introduce yourself and your fact, discuss H&M values, participate in a retail relay and pick an outfit, and discuss customer service scenarios. There was a mini one on one interview at the end with one of the four employees leading the activities. That felt a little rushed, but there were a lot of us. Received a call from another H&M location later the same week, waiting to go in for another chat.