Pros
You're in one of the most cutting-edge technology companies around. Apple is constantly striving to come up with the next great thing, or the next big surprise that crosses over whatever the technological bar is, leaving the rest of the competition to follow along or be left behind. The products are amazing, work simply and efficiently, and are beautifully engineered. It's a classier establishment that you don't have to be ashamed of, and the brand recognition is among the best out there. Everyone knows an Apple product when they see one.
Cons
This is a very high stress job as the customers can be some of the worst people ever born, especially first-time Apple customers who're under the impression that everything should "just work" without any kind of intelligent input from the user. We've got lots of brand-name recognition, and a very high reputation that isn't all that hard to live up to, but more and more, people expect much more than they are willing to accept as the truth of a situation.