The business as a whole is lacking core foundational processes and structure. No one seems to communicate with each other about strategy and initiatives cross-departmentally. And goals for the 2022 year were not set until May, providing unrealistic expectations to meet the "changing goalposts" - a phrase I heard a lot in my time here.
The CEO is not very personable. I've heard from colleagues that he has sexist views, but I never experienced that personally. He is hard to please and changes his mind about important deliverables frequently, yet does not adjust timelines to make his demands feasible.
As a marketing technology, the C-Suite does not trust the marketing department and even laid off all of the team's managers, putting a (highly removed) temporary CMO in place from a consultancy who spends most of his time on other clients instead of collaborating with the team to set goals and understand the business objectives.
The brand, message, and positioning changed three times in my one year at Persado, making it difficult to digest and teach the organization how to speak to clients with a consistent message.
There are sister products (PreScribed) that have not fit under the Persado umbrella, and no one (to my knowledge *view lack of communication above*) has worked to streamline this go-to-market strategy and bring the product, with different offerings, into the Persado fold.
For a data-driven company, the marketing team was not given any ability to show performance metrics for improvement or success before asked to change our approach, making it impossible to see what worked and what didn't.
The HR team is not very professional. They have an agenda and I didn't trust that I could tell my HR Partner much of anything without backlash. They use any world event as an opportunity for recruitment and promotion about how great the company is, even the Ukraine crisis, which in my opinion, was very poor taste.