Reviews by job title

17 reviews
2.0
6 Sept 2022

Headed for success... If they can get out of their own way

Anonymous employee
Recommend
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Business outlook

Pros

The product itself is incredible. It's a highly intuitive language generation AI that does amazing work for Fortune 500 clients. The results the clients see after using Persado doesn't even seem real. It's truly an invention that could transform marketing organizations for the better. 4 summer Fridays that you can choose at your manager's discretion Device of your choice upon onboarding Flex PTO time Decent benefits 1200 EPO money for whatever you want per year (90 day waiting period for desk supplies, 6 month waiting period for the rest)

Cons

The business as a whole is lacking core foundational processes and structure. No one seems to communicate with each other about strategy and initiatives cross-departmentally. And goals for the 2022 year were not set until May, providing unrealistic expectations to meet the "changing goalposts" - a phrase I heard a lot in my time here. The CEO is not very personable. I've heard from colleagues that he has sexist views, but I never experienced that personally. He is hard to please and changes his mind about important deliverables frequently, yet does not adjust timelines to make his demands feasible. As a marketing technology, the C-Suite does not trust the marketing department and even laid off all of the team's managers, putting a (highly removed) temporary CMO in place from a consultancy who spends most of his time on other clients instead of collaborating with the team to set goals and understand the business objectives. The brand, message, and positioning changed three times in my one year at Persado, making it difficult to digest and teach the organization how to speak to clients with a consistent message. There are sister products (PreScribed) that have not fit under the Persado umbrella, and no one (to my knowledge *view lack of communication above*) has worked to streamline this go-to-market strategy and bring the product, with different offerings, into the Persado fold. For a data-driven company, the marketing team was not given any ability to show performance metrics for improvement or success before asked to change our approach, making it impossible to see what worked and what didn't. The HR team is not very professional. They have an agenda and I didn't trust that I could tell my HR Partner much of anything without backlash. They use any world event as an opportunity for recruitment and promotion about how great the company is, even the Ukraine crisis, which in my opinion, was very poor taste.

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Persado Response
3y
Hello. I appreciate the time you took to share this feedback. We are as proud of our incredible technology as you are - thank you! We are also proud of the benefits and programs we offer our valued employees. I am sorry, however, that your entire Persado experience was not a positive one. I, too, have heard the mentions of "changing goal posts." That said, our core strategy / direction have remained consistent over the years. We are a fast-paced, scaling company and as such it has sometimes been necessary to pivot the tactics to support that strategy in order to meet the needs of our growing customer base, market conditions or industry demands. I assure you that we are working hard to ensure we are a company that is transparent, and that we foster a culture of inclusion, effective communication and cross-company collaboration. While we haven't always been perfect, we continue to make incredible strides. We are very excited by the addition of our new CMO and Marketing Leadership Team and are confident in this team's ability to collaborate well with other teams on a vision and strategy that will contribute to our overall success. In response to the crisis in Ukraine, we expressed our solidarity in one post via social media, sponsored a charitable giving campaign for our employees (to donate to causes through Persado Cares), and offered employment assistance to those affected by the Ukrainian crisis. We are absolutely a socially responsible company and have implemented a variety of social good initiatives that we are very proud of. Best of luck in your next adventure! Thank you. Allison Lee, CPO
2.0
6 Sept 2022

Great product, wonderful colleagues, awful leadership

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Smart, quick, and thoughtful colleagues who value collaboration and transparency. They are the reason that I still have hope for this company even when leadership acts like a pack of entitled, demanding children. Genuinely great product that has delivered measurable value to clients. Decent benefits, including unlimited PTO and an annual fund for office / education / personal expenses. Flexibility to WFH.

Cons

Leadership can't seem to get out of its own way. Both the CEO and COO treat customer relationships as transactional and fail to see that there is no future without real, genuine relationships with clients. The COO is objectively awful. He is stubborn and unable to acknowledge his and his team's failures throughout the years. When questioned (quite respectfully) about plans for mitigating existing issues in public forums, he would much rather lash out rather than answer questions that he and his team should have plans in place for. He lacks the strategic vision, leadership skills, and the engineering chops necessary for overseeing the development of product roadmaps and improvements. In most high-growth organizations, he would have been let go or encouraged to step down by now. The product team is okay but struggles to understand that the purpose of a product team is to understand customer needs and prioritize market / customer requirements. Often, they will try to force use cases for WIPs onto clients. Their customer engagement skills could use some brushing up on. Poor 401k match. Up to $3,000 per year and you must be employed at Persado on the last day of the calendar year in order to receive matched funds.

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Persado Response
3y
Thank you for sharing this feedback with us. Three years as a Persadoan -- awesome! I would love to learn more from you about your experience as it seems that there are concerns and challenges. Feel free to reach out at any time if you feel comfortable doing so. I agree with you completely -- our People and product are incredible! We have worked hard to ensure that our Leadership team is as transparent, collaborative, communicative, and as effective as possible. We will continue to strive to improve so that Persadoans across the globe can feel proud and confident in our company, our leadership and our future! I will keep this feedback in mind as we continue developing training and coaching opportunities for our executive team. As far as open forums to share strategies, roadmap and progress -- please be sure to attend our bi-monthly People Platforms and ELT Q&A sessions where topics just like this are discussed/shared. Thank you again for your thoughts. Please also take advantage of our many mechanisms for employee feedback (we take this very seriously) -- our quarterly employee engagement surveys, stay interviews, People Business Partners open door, Lattice feedback channels, 360 review process, etc. And ... I am always here to listen, as well as the entire ELT. Thank you. Allison Lee, CPO
2.0
24 Jan 2023

Used to be a great company, but has gone down hill fast

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- Satisfied with my salary and benefits. "Flexible" (unlimited) PTO, good healthcare options, stock options after a certain amount of time with the company, remote working, etc. - Encouragement to use "unlimited" PTO. Last year I took over 20 days off, not including summer Fridays, holidays, or the week off between Christmas and New Years. - Given $1,250 a year for home office supplies, gym memberships, classes, and other extra curricular activities. - Genuinely enjoyed working with my direct team.

Cons

- Multiple restructurings and re-orgs during my time at the company (2 years). It felt like my job responsibilities were constantly changing. The role that I did at the end of my time at Persado was not what I originally signed up for. Restructurings were messy and not well thought out. - Depending on the client, there were unrealistic expectations of what exactly Persado could do for their company. Conflicting internal information about how exactly the AI works and how much of the language is computer generated vs human generated. - Unrealistic expectations for how much one person can do, especially after layoffs. - 2 rounds of layoffs. Latest round 25% of the company was let go. The CEO wasn't even on the call to take responsibility for what happened. Instead it was HR, who was crying during the call. - Leadership honestly made me not want to work for the company any more. They were extremely toxic, gaslight employees many times, and said many problematic things during my time at Persado. - The company recently went into a pay freeze during the review/promotion period for employees. HR made it clear that you could still get promoted, but you would not be given a raise. When employees brought up on an all company meeting how they should not have people doing more work for unfair pay, the CEO said "this is not the time to have this sort of attitude." HR got very defensive and said that "it's not all about the money" and "you should want to get a promotion for the experience."

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Persado Response
3y
Thank you for taking the time to share your thoughts with us. While I am happy that you were pleased with many of our people-focused programs and benefits -- as well as the collaboration with your teammates -- I am sorry to hear that your overall Persado experience was not a good one. I will not apologize, however, for sharing true/raw emotion during a call where I, too, had to say goodbye to so many talented and valued colleagues and friends. While our leadership team has had to make many difficult decisions over the past year(+) as a result of the challenging macro economic climate, providing a culture of transparency, support, and care has and will always be a top priority for us! I appreciate your thoughts and will certainly consider this feedback as we work to improve the Persado experience for all. Best of luck in your new role. Allison Lee, CPO
1.0
1 Mar 2023

Poor leadership performance at the top

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Competitive pay Great benefits Engaged people team

Cons

The C-suite does not know how to scale the company. The founders have done a great job of creating value but are not the right people to scale the company. - Terrible talent acquisition for leaders. There are almost no good leaders at Persado and they hire the same. Managers aren't taught how to inspire and lead - No strategic direction or experience in the c-suite - No product development capability (engineers but no real customer feedback loops and product development) - Major focus on aggressive selling but no attention to fixing the product leading to catastrophic churn - Performance management is very poor. Most managers don't have any idea how to coach and develop talent and there is very little direction and valuable guidance and they keep hiring more of the same type In past 3 years - 3 CROs, 3 Heads of Marketing, 3 heads of customer success. CEO has no strategy and any leader that comes in with one eventually butts heads.

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Persado Response
3y
Thank you for taking the time to leave this feedback. I am sorry that your time at Persado was not as good as I would like. I do hope you have amazing success in your new role and adventure! I will certainly keep your feedback in mind as we work to improve our programs, processes, and initiatives. Thank you again. Allison Lee, CPO
1.0
31 Aug 2022
Recommend
CEO approval
Business outlook

Pros

Low expectations and ever changing leadership make for a good lifestyle. Well known brands are customers

Cons

the CEO has no strategy and will openly admit that. The CFO has a superiority complex and thinks he is managing a utility company, not a high growth startup. The COO is the worst of the bunch. He is charming on the surface, but incapable as a professional. He doesn’t know how to run a product team and he hasn’t released a new product feature in years. The market has moved past Persado. The real AI innovators have arrived and are well funded. All of the A talent has either left or is looking to leave. What will remain is either B players or A players looking for a lifestyle job until the company folds or is acquired by a strategic who doesn’t understand the product’s limitations. As other posters have said, there have been large layoffs and more will come. Major customers are leaving and new customers are choosing other solutions.

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Persado Response
3y
Hello! Thank you for taking the time to share this feedback. It is disappointing to hear that your experience with Persado was not a good one. While I certainly respect your perception / experience, I can assure you that Alex, Assaf and the entire ELT have the very best interests of our People, our customers, and our long-term company success in mind. Our strategy has remained consistent over the years. That said, by nature of being a scaling company, it may be necessary to pivot the tactics to support that strategy in order to meet the needs of our customers and business. Like many companies right now, we did make the difficult business decision to perform a small reduction-in-force. This decision was not easy -- not for those affected, the colleagues remaining, or for those who made the decisions. We are doing our very best to care for the employees we let go, and we are focused on the success and happiness of the many enthusiastic Persadoans across the globe who remain committed to our company mission, vision and values! p.s. We think we still have quite a few "A" players! :) I wish you the very best in your next adventure. Allison Lee, CPO
2.0
3 Sept 2022

Unfortunately, avoid if at all possible

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Below-the-line staff is really great. Super collaborative, doing their best effort to make things work even when they’ve been only been given a half deck of cards to play with Unlimited PTO is generally well-executed. Thankfully, because you NEED that time to try to recuperate. The results are real and are impressive. Lots of impressive clients on the roster in the past, although new direction of company seems to be in favor of smaller clients that are less well-known; number of big name clients is shrinking Annual budget for outside classes/enrichment/office supplies is a pretty nice benefit.

Cons

You are not set up for success in any way. In fact, there seem to be efforts to make sure day-to-day is as difficult as possible and that employees remain unhappy. Some examples: -Customer Success team has a lot of great, smart people on it, but their skills were hobbled by an effort to combine project management and CS into one organization. The result: projects are poorly managed and customers are generally less happy than they were prior to switch. And a lot of top-level talent exited due to the change. -Brand Content Strategy team are the data-oriented copywriters that produce the content that delivers results to clients. However, they seem beyond overworked, treated like a thorn in the company’s side, and undervalued (and likely underpaid as well). -Persado had its best year ever last year, which of course led to the CCO “leaving the company.” This has left teams like sales and product marketing flailing in the wind trying to reorient to totally new sales and marketing strategies. No opportunity for growth as a standard employee. Promotions handed out like favors to some while others get arbitrary excuses each review cycle. Major system of favoritism, even when the favorites are clearly incapable. Management would be a joke if it weren’t so unfunny how much they’ve failed their teams. Poor management stems from the top. One C-level exec joked about how he knew a lot about killing from his time in the army during a company-wide meeting as a way to end a tough conversation with a frustrated employee. CEO seems to have fully lost control. Meanwhile, after 40+ people were laid off, coworkers were falling over themselves to defend and even THANK execs for layoffs. Reprehensible behavior all around. No complaint or question is seen as valid. You will receive a defensive response or get radio silence (which is actually preferred because the responses are generally designed to gaslight or frustrate). Top talent has either found new jobs, been let go, or is actively interviewing. New product offerings seem somewhere between a solution looking for a problem and a desperate attempt to lure in new customers while alienating older ones.

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Persado Response
3y
Hello -- thank you for taking the time to share your thoughts and insights. It looks like you are a current Persadoan, and if so, I would welcome a conversation to learn more from you -- my door is always open. I am happy to hear that you are pleased with our benefits and People-focused programs, as well as our technology and client solutions. I agree -- best in class in all categories! Regarding the success and happiness of our People-- we continue to invest heavily in terms of process, training, communication, programming and accountability. Our People are at the heart of all that we do -- and the feedback that you have offered is very much appreciated. I will certainly dig in to all categories you have highlighted as necessary (including Leadership Coaching and Accountability) to be sure we remain aware and are not only actively listening, but also taking ACTION! Thank you again for the input, and as I mentioned above, feel free to reach out to me (or any member of the ELT) at any time. I am confident we are still on a path for success, and I want to be sure the three (plus) years you have invested in Persado bring value to you! Allison Lee, CPO
1.0
9 Jan 2023

get your lifeboats ready! the ship is sinking!

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- some genuinely kind, hard working employees - work life balance can be ok depending on your team - employee fund for office equipment/other wellness things - 401k matching but laughable at only $3k/yr

Cons

persado gratuitously hands out promotions/raises to management pet favorites – usually lifers that have been with the company 5+ years who have been with the company long enough to gladly take orders from leadership and have no viable prospects of working anywhere else). these employees will get 2-3 promotions per year while everyone else gets excuses. agree with previous reviewers – talented employees are fleeing this sinking ship quickly and those who haven’t fled should absolutely be looking with this company’s dismal financial outlook - clients continue to cut back their investment with persado. competition is becoming increasingly fierce and persado's product has not evolved to keep up due to mismanagement and egotistical leadership - see OpenAI. Company differentiator is years of established testing which will be absolutely neutered when Microsoft productizes OpenAi tech. the product is way too much work for end users and has no real stickiness and limited value. persado has an extremely bloated middle management layer full of do-nothing yes-men who bark at employees and offer the business no real value. perasdo over-hired across departments in 2021 only to lay people off months later but PLENTY of fat to chew odd remains. incredibly bloated customer service team – 15+ overpaid and VERY junior “directors” of customer success who would never be hired as ICs at a real SaaS company. couple this with an even more junior 'delivery' team who does the job CS should be doing. budget wasted into ‘onboarding’ customers into a platform that none of persasdo’s clients actually even use. Overstaffed customer success teams with conflicting responsibilities confuse clients. frequent re-orgs and constant changes of leadership and direction add fuel to the fire. as others mentioned, ceo and co-founder are abrasive, shady, arrogant and frequently belittle employees – frequent inappropriate comments and behavior in public forums and meetings. leadership has no real vision and constantly changes strategy and direction over and over again. persado hires the wrong people and fires them only to do it all over again. mid-level managers are inexperienced and have little to no training and are promoted into roles just because they've been with the company long enough and tow the company line. HR constantly gaslights employees. the company regurgitates their mission vision and values at every all hands but can't live up to any of them. Company wastes money on consultants for useless trainings or strategic direction because leadership has no vision.

2.0
11 Aug 2024
Recommend
CEO approval
Business outlook

Pros

Summer fridays, 1 extra PTO day per year, and Christmas break

Cons

1) We were promised a fully remote culture, and then the new CEO did a mandatory RTO for those living in cities where there are offices. 2) Layoffs every year. No job security. 3) Some managers micromanage a lot. 4) Raises are promised, but I haven't seen any raises to match inflation. You have to wait years to get a raise potentially

1.0
30 Dec 2022
Recommend
CEO approval
Business outlook

Pros

Some very smart people work here and the tech is sexy.

Cons

C-level smug and disrespectful attitude trickles down through the ranks to make the day-to-day truly bombastic for the sales team and outcomes with current clients and prospects. The environment is always in total flux with fire drill directives that switch on a daily bases. All customer facing employees are continually running scared that the CEO will have a bad day and fire them without cause, which creates a CYA attitude and a throw-under-the-bus mentality through out the teams. CEO is a bully and doesn't listen to others, seems he only wants to hear his own voice drone on. In a monthly all hands meeting he called employees who are dissatisfied with getting a promotion, WITHOUT a raise, as "coin-operated" and should not be working for Persado. The head of HR then backs him up by saying "promotions are great way to gain exposure and learn" but I never saw any executive take a cut in their pay to "help the company in these difficult times." As well, they short salespeople on expansion deals by listing them as "renewals" and/or changing comp plan AFTER the deal closes so they don't have to pay commission. The also don't want to pay a salesperson on short-term paid trials, even if the sale is over $100k. They really don't mind having you do all the work, and then push a RIF to be able to play the odds of not paying commissions to sales people and sales leadership. It is really sad.

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