Prada In-Store Clienteling Manager is responsible for developing and reinforcing a client-centric culture within the store, ensuring the correct execution of the global CRM strategy.

S/he provides the store staff with the necessary information to consolidate the Clienteling roadmap and supports managers in implementing specific CRM projects for the store.

• Implementing a Clienteling Mindset, thereby increasing the Clienteling KPIs performance
• Elevating the quality of Customer Experience
• Building Client Loyalty and sustaining long-term relationships
• Supporting the proper management of the store Client Portfolio
• Contributing to the total sales performance of the store

• Supervise all the clienteling activities of the store staff, defining a specific development plan for each Client Advisor
• Perform weekly and monthly customer and KPIs analysis to monitor the store CRM performance
• Assist the Store Director in designing the CRM action plan, taking into account the business needs and the event calendar
• Review and analyze Client Advisor performance on Clienteling and Retail KPIs, providing the Store Manager with individual development plan
• Design and implement action plans focusing on data collection, local clients retention and brand loyalty
• Contribute from a CRM and Clienteling perspective with other departments to the development and implementation of in-store new product launches, new events, client experiences, etc.

• Ensure that the store staff is well trained in the use of all the Clienteling tools
• Support the Sales Staff in the proper management of the VIC Clients, working in the growth of the number and potential of this cluster
• Collaborate with the Local Retail team to improve the store performance
• Ensures a good knowledge of the market and consumer trends to improve the fashion sense of the store staff

• Ensure the growth of the store’s customer community, including through participation in events outside the shop.