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Gradient Financial Group

Engaged employer

Reviews by job title

39 reviews
5.0
8 Jan 2026

Great culture

Recommend
CEO approval
Business outlook

Pros

The culture here is really great. It's a family oriented company and everyone around you wants you to succeed. Everyone is always willing to help you learn and grow and there is a lot of opportunity for career advancement. The executives are very down to earth and make it a point to know their employees. I have loved working here!

Cons

Honestly, there is nothing that comes to mind. It's a great company to work for.

2.0
4 Feb 2026

Do not work here!

Recommend
CEO approval
Business outlook

Pros

Monthly food day and casual outfit for the most part

Cons

Upper management is extremely poor. Pay is low, benefits are some of the worst I’ve seen, and there is little regard for employees. Favoritism is a major issue—people can do the same work, yet recognition consistently goes to management’s favorites. I would only recommend working here if you’ve exhausted all other job options.

2.0
1 Apr 2026
Recommend
CEO approval
Business outlook

Pros

The office is clean and well-maintained, and the Arden Hills location offers ample parking and a straightforward commute. Social gestures like occasional "food days" occur, though they often feel like a superficial fix for deep-seated cultural issues.

Cons

Retaliatory Management & "Collective Punishment": Leadership style is centered on punishing the group for the actions of a few. Rather than addressing individual performance or conduct issues professionally, they respond with sweeping, restrictive policies that treat the entire staff like untrustworthy children. The "Bounty" Incident: To illustrate the level of toxicity: the Head of HR once sent a company-wide email offering a $5,000 bounty to identify an individual who sent an email disparaging the owners. This "whistleblower-hunt" created an immediate environment of fear and suspicion. Rigid Micromanagement: Professional trust is non-existent. Flex time was recently removed, and all employees—including exempt staff—are now required to "punch in and out" for every minute worked and every break. Outdated Technology: The internal systems and software are frustratingly behind the times. Much like the dated office decor, the tech infrastructure is clunky and slow, leading to daily "workaround" frustrations for many of us just trying to complete basic tasks. The Nepotism Factor: The "family atmosphere" often feels more like a cover for favoritism and nepotism. If you aren't in the "inner circle," expect to be pressured into taking on significantly more responsibility for little to no additional compensation. Poor Compensation & Development: Salaries are mediocre for the Twin Cities market, and the 401k match is well below industry standards. There is very little training provided; it is a "sink or swim" environment with no meaningful onboarding.

2.0
12 Dec 2024
Recommend
CEO approval
Business outlook

Pros

1. The coffee machine works harder than the executives. 2. Co-workers are great—until they burn out and leave.

Cons

It's a long one and I want to start by saying I really wanted to like working here. Unfortunately, Gradient is the perfect case study in what happens when greed and nepotism run unchecked. Promotions, raises, and opportunities aren’t earned, but rather handed out to friends and relatives of the executives. Merit? Hard work? Forget it! If you’re not in their inner circle, you’ll just be stuck watching someone’s unqualified brother or son get ahead while you’re doing all the heavy lifting. Meanwhile, the pay inequality here is staggering. The executives and owners flaunt their wealth while the rest of their employees barely scrape by. Raises are a complete joke. Even with above-average annual reviews, I had to fight tooth and nail for an increase, only to end up with something that didn’t even cover inflation. To make it worse, raises aren’t even tied to your personal performance, so no matter how much effort you put in, you’ll get the same insulting bump as someone who does the bare minimum. HR says this isn't true, but then everyone magically gets the same percentage. They also get mad when you discuss pay with other employees. Gee, I wonder why... Despite leadership constantly bragging about billion dollar successes, there are no bonuses, no performance incentives, no meaningful recognition—nothing. While the executives line their own pockets, the rest of the employees are left wondering how all this "success" translates into stagnant paychecks and terrible benefits. There’s zero investment in employees. Training, development, or any kind of performance incentives are non-existent. The message is clear: you’re here to work hard and make the company money, but don’t expect anything in return. The singular retirement benefit is equally disappointing. The company advertises a 401(k) match of 50% of your contributions up to 6% of your salary—but they cap their contribution at $3,000 annually. This might sound reasonable until you realize they don’t pay anyone enough to hit that cap. Again, this is the ONLY retirement benefit. There is NO profit sharing, NO pension, NO additional retirement programs. They'll give you about $1.5k - $1.8k annually and tell you to be grateful. Turnover is also a constant problem, and instead of addressing why people are leaving (see above), the remaining employees are shuffled around to fill the gaps. They call this “career development,” but it’s really just piling on more work without added pay, recognition, or other benefits. Gradient loves to champion themselves as “extremely competitive,” but it’s all empty corporate fluff. The one and only reason this company exists is for the financial gain of the owners. They will make you row the ship until you quit and then fill your chair with another unsuspecting victim. Wash, Rinse, Repeat. Bottom line: This is a place where nepotism thrives, pay is truly insulting, and benefits are a smokescreen. If you want a workplace where you’re valued and rewarded, keep looking becuase this isn’t it.

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Gradient Financial Group Response
1y
Dear former employee, Thank you for your candid and specific feedback. It’s unfortunate that you weren’t able to initiate a productive, in-person conversation regarding these thoughts and feelings before you left employment because there seems to be some confusion regarding our business practices and company culture. We encourage an open-door model and would have welcomed this discussion with you. To say that compensation and/or merit increases are not based on personal performance and that ‘everyone magically gets the same percentage’ is an unfortunate perspective and factually untrue. To understand our compensation philosophy from this perspective might mean that your individual performance did not merit an above-average increase based on feedback from your department leader – not executive oversight. There are many employees who receive above-average merit increases annually based on the attitude and performance in role that they bring to our organization, and we are grateful and generous with them. In addition, our company policies and practices are fully compliant with the NLRA and we do not prohibit conversations regarding individual compensation in the workplace. Regarding employee turnover, in the past 5 years, our organization’s turnover rate has been lower than the national average for businesses of our size and in our sector. In fact, in 2024, we had our lowest turnover rate during that lookback period. We take great care each and every year to go out to market and analyze our compensation rates compared to the knowledge, skills, abilities and workload for each individual position in our organization with data from similar sized companies in our industry. Based in this research, we can say with confidence that every role here at Gradient is paid fairly and in each individual role, and we are careful to ensure there is pay equity across all employees who do similar work. We do acknowledge that there is always great work to be done to continue to enhance our benefit offerings, including 401k. We have made great strides in this space over recent years and continue to invest and explore how we can move the needle further in this space. While it sounds like Gradient wasn’t a great fit for your employment, we have many employees who are thriving and growing in our environment. We are hopeful that your current or future employer will better match your skillset and needs.
4.0
13 Jan 2026
Recommend
CEO approval
Business outlook

Pros

The family values of this company are what I love about Gradient. It's clear that employees are valued here and a part of the Gradient family. There are great opportunities for Learning & Development if you are eager to learn. Clear career advancement opportunities are offered including career paths. Gradient is willing to invest in its employees to develop them just as much as they invest into the company. Gradient is a great place to work with great people!

Cons

It can be fast-paced, so if you are looking to coast this is not the company for you!

1.0
5 Nov 2025
Recommend
CEO approval
Business outlook

Pros

The people on my team, my direct managers and on the teams that I worked cross functionally with, throughout the organization were fantastic, everyone I worked with day today was absolutely amazing. We had fun, worked hard, and we're all seriously committed to our jobs. The work was extremely interesting, and there was always enjoyable new challenges.

Cons

Unfortunately, there is a lot of bad: Executive team and Owners are extremely self-centered, nepotism is rampant, and I've frankly never worked at a company that's so intent on extracting the maximum amount of value from their employees as possible. It is blatant at every turn. The benefits are poor, health insurance is expensive, 401(k) match is a joke, and the work life flexibility is horrible. The raises YoY maxed at %3, which doesn't even beat inflation. PTO looks great on the surface until you realize half of it is legally mandated sick time from the state (they don't give designated sick days). Firings were random, and solely due to personal grievances from leadership on projects that weren't to their liking. Everybody felt unsafe and the work environment was highly toxic. HR emailed the entire company calling someone a "coward" after they reached out to complain on an anonymous email. They put a $5000 bounty on their head in exchange for help identifying who sent the email. This is disgusting behavior and I've honestly never worked somewhere where I felt more trampled on as an employee. Gradient is a fine company, the people that work here are fantastic, but the leadership is some of the worst that I've ever worked under. The highest levels of the company constantly fling teams back-and-forth on their whim, set horribly unrealistic expectations and deadlines, and then get upset when those deadlines aren't met. When firings happen, oddly enough, people with family connections to leadership somehow remain unscathed. If you're considering working here, I would HIGHLY recommend running the opposite direction. Don't even consider it.

2.0
25 Jul 2025
Recommend
CEO approval
Business outlook

Pros

* The actual employees are really good * All the employees are nice and show that they care (Up until management) * New president seems like a nice guy and shows promise that employee appreciation could turn in the right direction

Cons

* Low salary * Evident upper management does not care about employees * Not much of an opportunity to move in the company * Benefits are not great * Nepotism * Heard the owner say multiple times to different teams that they were "replaceable" and if they do not like the way things are going, they should "Build out their resumes". That does not exactly scream employee appreciation

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Gradient Financial Group Response
10mo
Dear Former Employee, We’ve reviewed your comments. It’s unfortunate that your experience didn’t align with your expectations. We prioritize our employees and remain confident that our compensation package, including pay, is competitive and reflective of the market. We make ongoing efforts to show appreciation and support for our team through both formal initiatives and everyday interactions. While we understand perspectives can differ, we feel this feedback doesn’t fully reflect our workplace or values. It seems this may not have been the right fit, and we wish you the best in your future endeavors.
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Glassdoor has 104 Gradient Financial Group reviews submitted anonymously by Gradient Financial Group employees. Read employee reviews and ratings on Glassdoor to decide if Gradient Financial Group is right for you.