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Gradient Financial Group

Engaged employer

Gradient Financial Group reviews about "pay"

51% positive business outlook

Reviews by job title

30 reviews
2.0
12 Jun 2025
Recommend
CEO approval
Business outlook

Pros

My direct coworkers were fun.

Cons

I would echo a lot of the complaints I’ve seen in the other reviews. Pay is below average and annual raises were in the 2-3% range. At one point I received a title increase without a pay increase. There was a revolving door of people starting then leaving the company within a year. There were a handful of agents who were a nightmare to deal with. Rude, always mad, and it was always our fault. Most times it seemed like the marketers had their backs over the operations team because they didn’t want to lose their cut of the commission. Overall, it felt like the marketers looked down on the operations staff. This wasn’t the case for all of them, but it was the overall feeling. Felt like a dead end job with no meaningful room for growth. Benefits were below average as well with the 401k match only being 50% match up to 3%. No equipment supplied for remote work.

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Gradient Financial Group Response
11mo
Dear Former Employee, We appreciate you taking the time to inform us as to how you felt about your time at Gradient. We have reviewed the concerns you brought forward. At Gradient, we conduct a thorough compensation review each year, going to market to compare our pay rates against industry data from similarly sized companies. We carefully evaluate each role based on the knowledge, skills, abilities, and workload required. Based on this research, we’re confident that all positions at Gradient are compensated fairly. Regarding employee turnover, over the past five years, our organization has consistently maintained a turnover rate below the national average for companies of similar size and industry. Notably, 2024 marked our lowest turnover rate within that five-year period. We recognize that customer interactions can vary, and we appreciate the professionalism our team brings to every situation. Our focus remains on providing respectful, high-quality service, even when conversations may be more challenging. Similarly, many of our marketers work hard to support and collaborate with all teams, including operations. While it sounds like Gradient wasn’t a great fit for your employment, we have many employees who are thriving and growing in our environment. We are hopeful that your current or future employer will better match your skillset and needs.
2.0
4 Feb 2026

Do not work here!

Recommend
CEO approval
Business outlook

Pros

Monthly food day and casual outfit for the most part

Cons

Upper management is extremely poor. Pay is low, benefits are some of the worst I’ve seen, and there is little regard for employees. Favoritism is a major issue—people can do the same work, yet recognition consistently goes to management’s favorites. I would only recommend working here if you’ve exhausted all other job options.

2.0
12 Dec 2024
Recommend
CEO approval
Business outlook

Pros

1. The coffee machine works harder than the executives. 2. Co-workers are great—until they burn out and leave.

Cons

It's a long one and I want to start by saying I really wanted to like working here. Unfortunately, Gradient is the perfect case study in what happens when greed and nepotism run unchecked. Promotions, raises, and opportunities aren’t earned, but rather handed out to friends and relatives of the executives. Merit? Hard work? Forget it! If you’re not in their inner circle, you’ll just be stuck watching someone’s unqualified brother or son get ahead while you’re doing all the heavy lifting. Meanwhile, the pay inequality here is staggering. The executives and owners flaunt their wealth while the rest of their employees barely scrape by. Raises are a complete joke. Even with above-average annual reviews, I had to fight tooth and nail for an increase, only to end up with something that didn’t even cover inflation. To make it worse, raises aren’t even tied to your personal performance, so no matter how much effort you put in, you’ll get the same insulting bump as someone who does the bare minimum. HR says this isn't true, but then everyone magically gets the same percentage. They also get mad when you discuss pay with other employees. Gee, I wonder why... Despite leadership constantly bragging about billion dollar successes, there are no bonuses, no performance incentives, no meaningful recognition—nothing. While the executives line their own pockets, the rest of the employees are left wondering how all this "success" translates into stagnant paychecks and terrible benefits. There’s zero investment in employees. Training, development, or any kind of performance incentives are non-existent. The message is clear: you’re here to work hard and make the company money, but don’t expect anything in return. The singular retirement benefit is equally disappointing. The company advertises a 401(k) match of 50% of your contributions up to 6% of your salary—but they cap their contribution at $3,000 annually. This might sound reasonable until you realize they don’t pay anyone enough to hit that cap. Again, this is the ONLY retirement benefit. There is NO profit sharing, NO pension, NO additional retirement programs. They'll give you about $1.5k - $1.8k annually and tell you to be grateful. Turnover is also a constant problem, and instead of addressing why people are leaving (see above), the remaining employees are shuffled around to fill the gaps. They call this “career development,” but it’s really just piling on more work without added pay, recognition, or other benefits. Gradient loves to champion themselves as “extremely competitive,” but it’s all empty corporate fluff. The one and only reason this company exists is for the financial gain of the owners. They will make you row the ship until you quit and then fill your chair with another unsuspecting victim. Wash, Rinse, Repeat. Bottom line: This is a place where nepotism thrives, pay is truly insulting, and benefits are a smokescreen. If you want a workplace where you’re valued and rewarded, keep looking becuase this isn’t it.

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Gradient Financial Group Response
1y
Dear former employee, Thank you for your candid and specific feedback. It’s unfortunate that you weren’t able to initiate a productive, in-person conversation regarding these thoughts and feelings before you left employment because there seems to be some confusion regarding our business practices and company culture. We encourage an open-door model and would have welcomed this discussion with you. To say that compensation and/or merit increases are not based on personal performance and that ‘everyone magically gets the same percentage’ is an unfortunate perspective and factually untrue. To understand our compensation philosophy from this perspective might mean that your individual performance did not merit an above-average increase based on feedback from your department leader – not executive oversight. There are many employees who receive above-average merit increases annually based on the attitude and performance in role that they bring to our organization, and we are grateful and generous with them. In addition, our company policies and practices are fully compliant with the NLRA and we do not prohibit conversations regarding individual compensation in the workplace. Regarding employee turnover, in the past 5 years, our organization’s turnover rate has been lower than the national average for businesses of our size and in our sector. In fact, in 2024, we had our lowest turnover rate during that lookback period. We take great care each and every year to go out to market and analyze our compensation rates compared to the knowledge, skills, abilities and workload for each individual position in our organization with data from similar sized companies in our industry. Based in this research, we can say with confidence that every role here at Gradient is paid fairly and in each individual role, and we are careful to ensure there is pay equity across all employees who do similar work. We do acknowledge that there is always great work to be done to continue to enhance our benefit offerings, including 401k. We have made great strides in this space over recent years and continue to invest and explore how we can move the needle further in this space. While it sounds like Gradient wasn’t a great fit for your employment, we have many employees who are thriving and growing in our environment. We are hopeful that your current or future employer will better match your skillset and needs.
4.0
4 Jan 2025
Recommend
CEO approval
Business outlook

Pros

Co-workers are nice and helpful.

Cons

The pay is not good.

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Gradient Financial Group Response
1y
Dear Current Employee, I want to thank you for taking the time to provide your feedback. We appreciate your comment regarding the helpfulness of your co-workers, we pride ourselves on hiring good people to help enhance our culture. Regarding returning to the office, we’d like to highlight that the decision to move to a four-day in-office work week was changed to bring back the human element that is often lost in remote settings. We believe that in-person collaboration fosters stronger relationships, creativity, and a sense of community. As for our company dress code, this has not changed since June 2022. I would encourage you to reach out to HR if you would like clarification regarding our policies. Thanks again for taking the time to share your thoughts.
1.0
14 Jan 2025
Recommend
CEO approval
Business outlook

Pros

Monthly food day was always fun.

Cons

Low pay and little acknowledgment from leadership.

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Gradient Financial Group Response
1y
Dear Former Employee, We have reviewed the comments listed in your review. It is unfortunate that your experience is not what you thought it would be. We believe that our employees are our most valuable asset and strive to stay competitive with our entire compensation package including pay. In addition, role playing is incredibly valuable for improving communication skills, critical thinking, and it helps you prepare beforehand on what you may face when going into a call to build your confidence in the material. While it sounds like Gradient wasn’t a great fit for your employment, we have many employees who are thriving and growing in our environment. We are hopeful that your current or future employer will better match your skillset and needs.
5.0
18 Jun 2025

Great Place to Work!

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Gradient has been a great place to work and I would recommend it to anyone. I am always met with kindness and it seems like the other people I work with are interested in my personal life and not creating just surface level relationships. I love my job as well! Here are a few things I love about Gradient: - Competitive Pay - Great Leadership - Strong Culture - Good Benefits - Great Time Off Amounts - Food Days! - Financial Education Training

Cons

Sometimes we have to dress up a lot for events, but it isn't that bad! Otherwise, I have no other complaints.

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Gradient Financial Group Response
10mo
Dear Current Employee, Thank you for sharing your feedback about your time at Gradient. We truly appreciate you highlighting some of the aspects we take pride in, and we’re grateful that you’re having a positive experience with us. We hope things continue to progress in a positive manner and hope you have a long fulfilling career at Gradient!
3.0
19 Dec 2025

Product Specialist

Recommend
CEO approval
Business outlook

Pros

Unlimited Growth. Large company with many areas to grow within. Small enough where you can make changes.

Cons

High health care costs fight to get better pay.

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Glassdoor has 104 Gradient Financial Group reviews submitted anonymously by Gradient Financial Group employees. Read employee reviews and ratings on Glassdoor to decide if Gradient Financial Group is right for you.