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Gradient Financial Group

Engaged employer

Gradient Financial Group reviews about "benefit"

51% positive business outlook

Reviews by job title

38 reviews
5.0
17 Dec 2024

Great place to work

Recommend
CEO approval
Business outlook

Pros

The people are great! Benefit time is good and benefits are solid. Ownership is making changes that feel positive.

Cons

The company seems to be interested in having people back in the office which I don't really mind. They still offer 1 day/week of remote work.

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Gradient Financial Group Response
1y
Dear Current Employee, Thank you for taking the time to share your comments. Gradient continues to grow and be a leader in the financial service industry because of great people like you. I hope things continue to progress in a positive manner and you have a long fulfilling career at Gradient! Thanks again for taking the time to share your thoughts.
2.0
12 Jun 2025
Recommend
CEO approval
Business outlook

Pros

My direct coworkers were fun.

Cons

I would echo a lot of the complaints I’ve seen in the other reviews. Pay is below average and annual raises were in the 2-3% range. At one point I received a title increase without a pay increase. There was a revolving door of people starting then leaving the company within a year. There were a handful of agents who were a nightmare to deal with. Rude, always mad, and it was always our fault. Most times it seemed like the marketers had their backs over the operations team because they didn’t want to lose their cut of the commission. Overall, it felt like the marketers looked down on the operations staff. This wasn’t the case for all of them, but it was the overall feeling. Felt like a dead end job with no meaningful room for growth. Benefits were below average as well with the 401k match only being 50% match up to 3%. No equipment supplied for remote work.

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Gradient Financial Group Response
11mo
Dear Former Employee, We appreciate you taking the time to inform us as to how you felt about your time at Gradient. We have reviewed the concerns you brought forward. At Gradient, we conduct a thorough compensation review each year, going to market to compare our pay rates against industry data from similarly sized companies. We carefully evaluate each role based on the knowledge, skills, abilities, and workload required. Based on this research, we’re confident that all positions at Gradient are compensated fairly. Regarding employee turnover, over the past five years, our organization has consistently maintained a turnover rate below the national average for companies of similar size and industry. Notably, 2024 marked our lowest turnover rate within that five-year period. We recognize that customer interactions can vary, and we appreciate the professionalism our team brings to every situation. Our focus remains on providing respectful, high-quality service, even when conversations may be more challenging. Similarly, many of our marketers work hard to support and collaborate with all teams, including operations. While it sounds like Gradient wasn’t a great fit for your employment, we have many employees who are thriving and growing in our environment. We are hopeful that your current or future employer will better match your skillset and needs.
2.0
4 Feb 2026

Do not work here!

Recommend
CEO approval
Business outlook

Pros

Monthly food day and casual outfit for the most part

Cons

Upper management is extremely poor. Pay is low, benefits are some of the worst I’ve seen, and there is little regard for employees. Favoritism is a major issue—people can do the same work, yet recognition consistently goes to management’s favorites. I would only recommend working here if you’ve exhausted all other job options.

2.0
12 Dec 2024
Recommend
CEO approval
Business outlook

Pros

1. The coffee machine works harder than the executives. 2. Co-workers are great—until they burn out and leave.

Cons

It's a long one and I want to start by saying I really wanted to like working here. Unfortunately, Gradient is the perfect case study in what happens when greed and nepotism run unchecked. Promotions, raises, and opportunities aren’t earned, but rather handed out to friends and relatives of the executives. Merit? Hard work? Forget it! If you’re not in their inner circle, you’ll just be stuck watching someone’s unqualified brother or son get ahead while you’re doing all the heavy lifting. Meanwhile, the pay inequality here is staggering. The executives and owners flaunt their wealth while the rest of their employees barely scrape by. Raises are a complete joke. Even with above-average annual reviews, I had to fight tooth and nail for an increase, only to end up with something that didn’t even cover inflation. To make it worse, raises aren’t even tied to your personal performance, so no matter how much effort you put in, you’ll get the same insulting bump as someone who does the bare minimum. HR says this isn't true, but then everyone magically gets the same percentage. They also get mad when you discuss pay with other employees. Gee, I wonder why... Despite leadership constantly bragging about billion dollar successes, there are no bonuses, no performance incentives, no meaningful recognition—nothing. While the executives line their own pockets, the rest of the employees are left wondering how all this "success" translates into stagnant paychecks and terrible benefits. There’s zero investment in employees. Training, development, or any kind of performance incentives are non-existent. The message is clear: you’re here to work hard and make the company money, but don’t expect anything in return. The singular retirement benefit is equally disappointing. The company advertises a 401(k) match of 50% of your contributions up to 6% of your salary—but they cap their contribution at $3,000 annually. This might sound reasonable until you realize they don’t pay anyone enough to hit that cap. Again, this is the ONLY retirement benefit. There is NO profit sharing, NO pension, NO additional retirement programs. They'll give you about $1.5k - $1.8k annually and tell you to be grateful. Turnover is also a constant problem, and instead of addressing why people are leaving (see above), the remaining employees are shuffled around to fill the gaps. They call this “career development,” but it’s really just piling on more work without added pay, recognition, or other benefits. Gradient loves to champion themselves as “extremely competitive,” but it’s all empty corporate fluff. The one and only reason this company exists is for the financial gain of the owners. They will make you row the ship until you quit and then fill your chair with another unsuspecting victim. Wash, Rinse, Repeat. Bottom line: This is a place where nepotism thrives, pay is truly insulting, and benefits are a smokescreen. If you want a workplace where you’re valued and rewarded, keep looking becuase this isn’t it.

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Gradient Financial Group Response
1y
Dear former employee, Thank you for your candid and specific feedback. It’s unfortunate that you weren’t able to initiate a productive, in-person conversation regarding these thoughts and feelings before you left employment because there seems to be some confusion regarding our business practices and company culture. We encourage an open-door model and would have welcomed this discussion with you. To say that compensation and/or merit increases are not based on personal performance and that ‘everyone magically gets the same percentage’ is an unfortunate perspective and factually untrue. To understand our compensation philosophy from this perspective might mean that your individual performance did not merit an above-average increase based on feedback from your department leader – not executive oversight. There are many employees who receive above-average merit increases annually based on the attitude and performance in role that they bring to our organization, and we are grateful and generous with them. In addition, our company policies and practices are fully compliant with the NLRA and we do not prohibit conversations regarding individual compensation in the workplace. Regarding employee turnover, in the past 5 years, our organization’s turnover rate has been lower than the national average for businesses of our size and in our sector. In fact, in 2024, we had our lowest turnover rate during that lookback period. We take great care each and every year to go out to market and analyze our compensation rates compared to the knowledge, skills, abilities and workload for each individual position in our organization with data from similar sized companies in our industry. Based in this research, we can say with confidence that every role here at Gradient is paid fairly and in each individual role, and we are careful to ensure there is pay equity across all employees who do similar work. We do acknowledge that there is always great work to be done to continue to enhance our benefit offerings, including 401k. We have made great strides in this space over recent years and continue to invest and explore how we can move the needle further in this space. While it sounds like Gradient wasn’t a great fit for your employment, we have many employees who are thriving and growing in our environment. We are hopeful that your current or future employer will better match your skillset and needs.
4.0
30 Mar 2026
Recommend
CEO approval
Business outlook

Pros

Good products and services providing clients the opportunity to protect their assets long-term.

Cons

Benefits for brokers are slim to none, 100% commission based, long working hours, work and life balance might be tuff until you have sold quite a few policies.

1.0
5 Nov 2025
Recommend
CEO approval
Business outlook

Pros

The people on my team, my direct managers and on the teams that I worked cross functionally with, throughout the organization were fantastic, everyone I worked with day today was absolutely amazing. We had fun, worked hard, and we're all seriously committed to our jobs. The work was extremely interesting, and there was always enjoyable new challenges.

Cons

Unfortunately, there is a lot of bad: Executive team and Owners are extremely self-centered, nepotism is rampant, and I've frankly never worked at a company that's so intent on extracting the maximum amount of value from their employees as possible. It is blatant at every turn. The benefits are poor, health insurance is expensive, 401(k) match is a joke, and the work life flexibility is horrible. The raises YoY maxed at %3, which doesn't even beat inflation. PTO looks great on the surface until you realize half of it is legally mandated sick time from the state (they don't give designated sick days). Firings were random, and solely due to personal grievances from leadership on projects that weren't to their liking. Everybody felt unsafe and the work environment was highly toxic. HR emailed the entire company calling someone a "coward" after they reached out to complain on an anonymous email. They put a $5000 bounty on their head in exchange for help identifying who sent the email. This is disgusting behavior and I've honestly never worked somewhere where I felt more trampled on as an employee. Gradient is a fine company, the people that work here are fantastic, but the leadership is some of the worst that I've ever worked under. The highest levels of the company constantly fling teams back-and-forth on their whim, set horribly unrealistic expectations and deadlines, and then get upset when those deadlines aren't met. When firings happen, oddly enough, people with family connections to leadership somehow remain unscathed. If you're considering working here, I would HIGHLY recommend running the opposite direction. Don't even consider it.

5.0
18 Jun 2025

Great Place to Work!

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Gradient has been a great place to work and I would recommend it to anyone. I am always met with kindness and it seems like the other people I work with are interested in my personal life and not creating just surface level relationships. I love my job as well! Here are a few things I love about Gradient: - Competitive Pay - Great Leadership - Strong Culture - Good Benefits - Great Time Off Amounts - Food Days! - Financial Education Training

Cons

Sometimes we have to dress up a lot for events, but it isn't that bad! Otherwise, I have no other complaints.

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Gradient Financial Group Response
10mo
Dear Current Employee, Thank you for sharing your feedback about your time at Gradient. We truly appreciate you highlighting some of the aspects we take pride in, and we’re grateful that you’re having a positive experience with us. We hope things continue to progress in a positive manner and hope you have a long fulfilling career at Gradient!
2.0
25 Jul 2025
Recommend
CEO approval
Business outlook

Pros

* The actual employees are really good * All the employees are nice and show that they care (Up until management) * New president seems like a nice guy and shows promise that employee appreciation could turn in the right direction

Cons

* Low salary * Evident upper management does not care about employees * Not much of an opportunity to move in the company * Benefits are not great * Nepotism * Heard the owner say multiple times to different teams that they were "replaceable" and if they do not like the way things are going, they should "Build out their resumes". That does not exactly scream employee appreciation

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Gradient Financial Group Response
10mo
Dear Former Employee, We’ve reviewed your comments. It’s unfortunate that your experience didn’t align with your expectations. We prioritize our employees and remain confident that our compensation package, including pay, is competitive and reflective of the market. We make ongoing efforts to show appreciation and support for our team through both formal initiatives and everyday interactions. While we understand perspectives can differ, we feel this feedback doesn’t fully reflect our workplace or values. It seems this may not have been the right fit, and we wish you the best in your future endeavors.
3.0
27 Feb 2025

I mean, sure.

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Benefits were sufficient and competitive.

Cons

Compensation does not benchmark with similar firms in the Twin Cities.

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Gradient Financial Group Response
1y
Dear Former Employee, Thank you for your feedback. We take great care each and every year to go out to market and analyze our compensation rates compared to the knowledge, skills, abilities and workload for each individual position in our organization with data from similar sized companies in our industry. Based on this research, we can say with confidence that every role here at Gradient is paid fairly and in each individual role, and we are careful to ensure there is pay equity across all employees who do similar work. We wish you the best of luck in your endeavors.
Viewing 1 - 3 of 38 Reviews

Glassdoor has 104 Gradient Financial Group reviews submitted anonymously by Gradient Financial Group employees. Read employee reviews and ratings on Glassdoor to decide if Gradient Financial Group is right for you.