About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As an (Associate Product Marketing Manager), you will be part of a two year, cohort based, development program. This unique career path within Google’s marketing team includes an activity community, a robust support network and unique learning experiences. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders.

In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community. You will be assigned projects within the Marketing organization supporting their business goals and you will make direct contributions under the scope of a larger project, with general guidance. For example, you may help bring the user into the product development process, or develop the go-to-market plans for driving awareness and adoption for new products and features among target segments.

Responsibilities

• Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
  
• Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing the engagement with them and measuring the efficacy of such programs.
  
• Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
  
• Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
  
• Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.