ABOUT JANIO

Janio is a cross-border smart logistics solutions provider in Southeast Asia (SEA), connecting merchants, logistics partners, and major industry players across the globe. As we advance towards building this integrated end-to-end logistics network of key players, our evolving data-intelligent platform will empower SEA’s ecommerce businesses to scale quickly and reliably.

Our platform will look to use AI and machine learning to enable real-time tracking, route optimization, warehouse management, and dynamic forecasting — in order to build Southeast Asia’s leading logistics network.

THE CHALLENGE

We are looking for a high energy, innovative, high impact self-starter Marketing Manager who is hands-on with omni-channel marketing. Reporting to the Head of Marketing, the ideal candidate will be responsible for influencing the customer journey touchpoints and driving growth across the full funnel including awareness, conversion, onboarding, engagement, and retention.

THE ROLE

• Create and execute digital marketing strategies and efforts such as A/B testing, SEO, and Digital Analytics that drive full funnel growth.

• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

• Establish closed-loop analytics with the commercial team to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

• Ensure best practice digital marketing delivery

• Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences

• Designing and delivering scalable marketing programs and campaigns that provide value-added content that is suited to clients’ and prospects’ needs as well as interests

• Supporting integrated marketing and communications across a variety of channels and vehicles– internal, external, PR, digital, social, web, etc.

• Collaborating with different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring the effectiveness of initiatives, and reporting on results

• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

• Keep up to date with market developments and competitor strategies.

THE REQUIREMENTS

• Degree qualification in Business/ Marketing or related discipline

• At least 5-7 years of experience in briefing and optimizing marketing campaigns including paid media (performance, social and search), owned social, email, content, print and PR

• Integrated campaign management experience, with a strong focus on digital

• Metrics-driven marketing mind with eye for creativity

• Experience with marketing automation and CRM tools

• Knowledge of multi-media, video, digital assets for promotional purposes.

• Website marketing and management knowledge.

• Excellent organizational and time management skills, with the ability to work to tight deadlines and manage multiple priorities simultaneously.

• In-depth customer-centric marketing skills, a broad understanding of all marketing elements.

• Strong communication (English and Mandarin) and prioritization skills.

• Demonstrated ability to collaborate and foster a team-oriented, results-driven culture.