• Location: Singapore
• Country: Singapore

XO AI Labs - Organization (EA Experiences / XO)

Our EA Experiences group (XO) is dedicated to ensuring great experiences for our growing communities centered around our world-renowned brands, including fan-favorites like Apex, Battlefield, EA SPORTS FC, Madden NFL and The Sims, just to name a few. We’re a multi-functional group, with world-class expertise building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We inspire, connect, and engage fans through culturally relevant content, intentionally architected journeys across channels, and meaningful fan care. Our goal is to provide valuable, easy experiences that fans love – in our games, around our games, and through innovative adjacent experiences to grow and enrich how fans experience EA as we shape the future of entertainment. To empower more players and fans in new and amazing ways, we need more innovators to join our world-class team. The future of entertainment is interactive, and you can help lead that future, by growing and enriching how hundreds of millions of people (and counting) find joy and belonging, forge friendships, and celebrate their lived experiences through the work we do every single day, together.

You will be the hands-on technical artist/producer, reporting to the head of XO AI Labs. You will design, prove, and productionize AI-powered creative workflows, creating creative and reliable image, video, and audio pipelines for creative and production teams. You'll architect the creative workflows for an end-to-end AI content creation and deployment solution (from dataset & prompt systems through approvals, versioning, and channel delivery). You will work in a startup-like environment: define requirements, rapidly prototype, iterate with stakeholders, and set new standards using the latest tools and models. You're creative, innovative, self-motivated, team-first, and equally strong working independently. You will create image, video, and audio pipelines and workflows that enable creatives to spend more time being creative. You will be a hybrid worker, collaborating with teams 3 days a week from the office; international travel to collaborate with global teams is an added bonus.

Responsibilities

• Prove new AI based creative workflows: Rapidly prototype AI enabled image/video/audio pipelines, run technical validations, and draft playbooks for creative and production teams.
• Own the end-to-end workflows: Specify requirements, data flows, and interfaces across briefing, generation, edit/review, rights/approvals, localization, and QC
• Model & tooling mastery: Operationalize precision controls (e.g., LoRA, Control/conditioning, pose/layout, style transfer, in/outpainting, frame interpolation/upscaling) to deliver brand-true high quality visuals at scale.
• Production integration: Connect workflows with source control, asset management/DAM, project trackers, render/encode farms, and publishing endpoints; define observability (quality gates, telemetry, cost).
• Guardrails & governance: Embed IP usage, approvals, disclosures, and policy compliance into pipelines; define acceptance criteria, review checklists, and incident handling
• Thought leadership: Provide thought leadership to our organization, promote "what could be"; lead “prove, pilot, and production” efforts; facilitate showcases and workshops for global partners.
• Global collaboration: Coordinate with studios and regional teams; plan international on-sites to unblock adoption and ensure workflows meet local market needs. Lead the creation of image/video/audio hyper-culturalization and personalization at scale with brand-true creative.

Qualifications

• 8+ Years experience with production content creation (images, videos, etc...), 2+ years integrating AI into content production
• 4+ years of leader experience, building, scaling, and leading teams
• Demonstrated experience building AI-driven creative pipelines (image/video/audio) and putting them into production for marketing or production teams. Experience collaborating or working for creative agencies.
• Hands-on with visual diffusion workflows, prompt & context systems, precise micro-adjustments (control/conditioning, adapters, fine-tuning/LoRA), and quality gates.
• Practical video generation/editing experience (text-to-video, image-to-video, temporal consistency, editing/Upscaling/Interpolation) for campaign use.
• Strong creative and production mindset: versioning, asset QC, rendering/encoding, delivery specs, performance & cost tracking.
• Image and video model tuning and LoRa creation. Driving unique brand and style consistency in creative and production assets.
• Ability to operate in a startup-like setting: requirements discovery, rapid prototyping, iterative delivery with measurable outcomes.
• Collaboration & influence across creative, production, engineering, and legal/policy; excellent training & documentation skills.
• Creativity, critical thinking, and excellent ability communicate complex concept to a non-technical audience (required).
• Experience with Adobe Photoshop, Lightroom, ComfyUI, Veo, Nano Banana, diffusion models, controlnets, LoRa's, etc…
• Willingness and ability to travel internationally

Preferred Qualifications

• Experience building or integrating end-to-end content platforms (brief, generate, review, approve, localize, and deploy), including telemetry/observability, cost controls, and quality controls
• Background in motion/3D and creative tooling (e.g., After Effects/Premiere, Blender, Nuke, Unreal/Unity) and strong design fundamentals (typography/layout).
• Familiarity with brand/IP approvals, rights management, and global campaign delivery.
• Experience developing solutions leveraging generative engineering solutions (Cursor, Kiro, Claude Code, etc…)